New 1664 Blanc campaign playfully depicts a world of French luxury and elegance

Our latest international campaign for 1664 Blanc uses playful twists and visual tricks to surprise the viewer whilst also hinting at the uniquely smooth character of the beer and inviting them to taste its citrus twist for themselves. The campaign will run on TV, Social and Print, with the latter reinforcing the beer’s playfully elegant, aspirational lifestyle positioning. Central to the campaign is a collaboration with Facebook, with whom Fold7 worked closely to create interactive and immersive assets.

Good Taste with a Twist

Our new campaign ‘Good Taste with a Twist’ for Kronenbourg 1664, underlines the beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The work depicts a world of playful elegance, introducing surprising twists to modern French icons. Key visuals include a French bulldog sporting a blue moustache, a frosty lemon-squeezing blue lobster and a trunk turned cooler.