The Charge hero image

The Charge


The first work to launch since we won the Mettle account last year, ‘The Charge’ speaks to the self-starters of Britain.

The new 30” spot features an army of sole-traders, freelancers and side-hustlers charging forward to start their own thing on their own terms – including two of Mettle’s own customers. As more and more Brits take the leap and turn what they love into a source of income, the voice-over offers a rallying call to self-starters to join the 5 million British adults who are already part of the “Passion Economy.”