Our new campaign ‘Call øn Kallø’ taps into the vegan trend and positions the food brand for people who believe good, tasty food should come naturally.
The campaign, which runs in Social, OOH and DOOH, is our first work for the brand since winning the account last year.
Bryan Martins, Marketing Director at Wessanen UK (brand owner for Kallø), comments:
“Kallø has long been a store-cupboard staple with 12% household penetration and a highly loyal core consumer base who place more value on natural, organic foods. This campaign unapologetically shifts to a more decisive voice to unlock wider usage occasions in those calling out for good tasting food that doesn’t have to compromise healthy eating goals.”