Capturing the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint with friends.

With lockdown restrictions easing and news that pubs in England can safely reopen from 4th July, we moved quickly to finalise and film an integrated campaign within 10 days, ready to mark the cultural moment when pubs can safely reopen their doors having been closed for three months.

In the lead up to the 4th July, social teasers started a daily countdown, with cheeky posts mocking lockdown haircuts and capturing anticipation of the first sip of a draught pint in months, alongside social distancing messages.

The campaign follows the launch of Carlsberg Love My Local digital platform.

Conceived and designed by Fold7, it encourages pub-goers to support their local pub in a safe and responsible way. Launched initially to help pubs, bars and restaurants keep trading during lockdown through take-away and donations, it has been enhanced to digitally enable pubs to offer online food and drinks menus, take online payments and table bookings, capture booking names and become a valuable tool to help publicans reopen safely.