With UK beer sales declining and audiences engaging with media in rapidly changing ways, Carlsberg needed a fresh approach to reconnect with audiences. Enter the Fold7 ‘Newsroom’ – a dedicated team charged with injecting Carlsberg creative moments into the everyday.
- Google trends
As part of its major rebrand and repositioning, Gumtree needed a campaign that would inspire people to think more broadly about the areas it could help them with e.g. Motors, Goods for Sale, Houses and Jobs. We developed a unifying thought which establishes a relevant and compelling role for Gumtree in people’s lives and drives them to the website.
Hilton wanted to dispel the misconception that online travel agents offer the best rates and invite travellers to book direct instead. They needed a campaign idea that would drive bookings across its 12 key brands, including premium hotels like Waldorf Astoria and economy hotels like Hampton. Altogether the campaign would span 97 countries and territories across the world.
Samsung wanted to ensure its new SUHD TV was top of everyone’s Christmas wish list in order to grow the market through the period and increase market share. They needed an idea that would introduce the product in an unexpected way, whilst resonating on a global scale.
Tasked with increasing its membership, we developed a campaign that would give people a compelling reason to try Audible content and add audiobooks into their wider entertainment repertoire.
With Black Friday on the horizon, Doddle identified a big opportunity to position its simple ‘click and collect’ model front of consumers’ minds. Our response to this was an online film to rattle the frenzy-filled set up, giving shoppers a clear reason to choose the purple parcel people.
Launching Somersby Cider with 'The Somersby Store'
For the launch of Somersby Cider in the UK, the client wanted an ad campaign that would celebrate their real apple credentials. Specifically developed for the UK market and with a balanced, refreshing taste designed to appeal to both male and female consumers, Somersby needed a campaign that would resonate with this audience and that was full of British charm and humour.
PANDORA jewellery celebrates the special and unforgettable moments that shape women’s lives. With their extensive range, women can expand their collection while marking those special occasions. We leveraged this with a global brand TV campaign that would resonate with 80 plus countries.
Christine Beardsell joins Fold7 as Managing Partner of Content
Fold7 are thrilled to welcome leading content specialist Christine Beardsell in the newly created role of managing partner of content. Currently managing director of Newcast UK, Christine is charged with building and heading up our content practice, something we’ve seen an increasing demand for from our clients. Best known for her roles as co-founder of […]
Alien: Out of the Shadows – New work for Audible
In honour of this week’s ‘Alien Day’ (or what Alien-crazed fans call ‘LV-426′), we are delighted to announce the release of our new online film for Audible promoting the brand new audio drama, ‘Alien: Out of the Shadows’, based on the original novel by award-winning author Tim Lebbon. Our film features recovered footage of a Weyland […]
If Carlsberg did chocolate bars
The Carlsberg ‘Newsroom’ have been at it again, delivering what turned out to be a very ‘Hoppy Easter’ for beer and chocolate fans alike. Taking place at Brick Lane’s Old Truman Brewery yesterday, our biggest stunt to date (and tastiest) redefined the chocolate bar in punbelievable fashion. #IfCarlsbergdid chocolate bars, they would be fully functioning […]
NABS HANDPICKS FOLD7
We’re thrilled to announce that NABS, the support charity for the advertising and media industry, has handpicked Fold7 as its integrated shop – the selection process managed by the AAR. Our appointment follows the charity’s decision to expands its services and develop its strategic offering – the integrated brief will see us cover brand, PR […]
Fold7 launches Hilton’s largest ever global campaign
It’s the news we’ve been waiting to share with you all for a long time. Today marks a big day at Fold7 as we launch Hilton’s biggest global advertising campaign to date in the company’s 97-year history. It follows our appointment by Hilton Worldwide at the start of this year as global agency of record, following […]
Top 10 rankings, awards and all that jazz…
Each year, Creative Brief (provider of agency intelligence to brands and marketers) releases its Top 30s list; a recognised industry-wide league table for clients and agencies. By the look of things, it’s safe to say Fold7 left a big footprint in adland last year. We were the 13th most viewed profile in the Agency category […]
A World of Opportunity
To mark its brand relaunch, Gumtree invited its 200+ staff to London’s Milbank Tower for its first ever brand conference last week. A host of speakers including General Manager Morten Heuing; MBE sportsman Greg Searle; writer Rob Self-Pierson; Koto Creative Director James Greenfield and our very own CEO Marc Nohr took to the stage, sharing […]
World of Opportunity – New work for Gumtree
2016 sees the launch of our new campaign for Gumtree; a fresh start for the UK’s largest classified website following last week’s major rebrand where they revealed a new logo, brand identity and huge improvements across its mobile and desktop channels – the first step in its journey to become the leading digital brand in […]
Simon Learman joins Fold7 as ECD
Last was a big year for Fold7. 10 lovely new people, 6 wins (1 huge win soon to be announced) and a trophy cabinet full to the brim. But with the way things are currently shaping up, 2016 looks like it’s going to knock 2015 out of the park. Starting as we mean to go […]
Fold7’s festive frolics
A week and a half into December, you could argue that we’ve jumped the gun a bit having already enjoyed not one, but two servings of Christmas party antics. Blame the new wins we’ve had this year – both clients and awards, and the countless other reasons to celebrate. With no evidence from our first […]
Black Friday – New work for Doddle
As UK shoppers braced themselves for a frenzy-filled November 27th – parcel delivery service Doddle had something different in mind to rattle the Black Friday set up. Offering the perfect panacea this November 27th our campaign for Doddle, following our appointment as its creative agency, was brought to life in film– juxtaposing the mass hysteria of […]
Inside the Fold7 offices
Now we’re not ones to boast but when you have an office likes ours, it would almost be silly to not share this goodness with the world. Designed by the extremely talented Paul Crofts Studio and our very own founder Ryan Newey, our open plan space is one to rival many of the winners in […]
Accidents – New work for Samsung
Christmas has indeed come early at Fold7 as we launch our first major project for Samsung, promoting its SUHD TV with an online film to coincide with the upcoming end-of-year shopping season. Entitled “Accidents”, the campaign has been developed to generate buzz around the innovative new Samsung TV, which uses groundbreaking Nano Crystal Display technology to […]
A view on some of the hottest talents in the ‘Wild West’
From talent to distribution to tech optimisation, Fold7’s CEO Marc Nohr shares insights from inside US companies Fullscreen, Paradigm, Maker Studios and Snapchat on the fourth day of the IPA/UKTI mission to Sillicon Valley. Our first stop of the day was Fullscreen, a company which describes itself as a next generation content business – part talent […]
Content with Ambition
At Fold7, our guiding principle is ambition. It’s the filter that we apply to everything we do. And it’s with that same thinking that we approach content. For us, content with ambition means using the power of ideas and creativity to create something that audiences care about. This might mean them sharing your content, driving them to […]
The Future Laboratory – Uncovering the 21st century consumer
Working in this industry, the question we always find ourselves asking is how do we continue to excite and entice the consumers that we spend endless hours of each day pouring over? Well, after spending a blistery mid-October afternoon in the presence of the white-coated staff of ‘The Future Laboratory’ (TFL), it seems that there […]