For the launch of Somersby Cider in the UK, the client wanted an ad campaign that would celebrate their real apple credentials. Specifically developed for the UK market and with a balanced, refreshing taste designed to appeal to both male and female consumers, Somersby needed a campaign that would resonate with this audience and that was full of British charm and humour.
As the UK’s No.1 classifieds site, Gumtree has a user base of millions of buyers and sellers but were wanting to build the brand as an active community of like-minded people, rather than simply a facilitator of transactions. They also had ambitions to build awareness of their Motors category, as well as growing their user base across a number of UK cities.
As Creative Director, Ryan leads advertising campaigns for brands including Somersby Cider, Gumtree, Carlsberg and Ministry of Sound.
As part of their sponsorship of London 2012, British Airways were running their ‘Great Britons’ initiative, where creative members of the public could win the opportunity to be mentored by inspirational British celebrities and have their work showcased at the Olympic Games. We created an ad to promote the project that was shown online, in global departure lounges and in-flight…
To reinforce the brand position around the line ‘That calls for a Carlsberg’ and to connect more meaningfully with their target male audience, we created an ad based around a universal scenario – the difference between how men and women like to spend their time. Set in a remote health spa, the ad plays to Carlsberg’s characteristic sense of humour…
For the release of Disney’s Wreck-it-Ralph in the UK, Disney wanted to move away from their traditional media sites, and create conversations and communities around the film. Set in the world of 80s arcade video games, the film tells the story of what happens to the characters when the arcade lights go out…
Ministry had a range of iconic products but in the early 2000’s were losing their grip on ‘cool’ and needed a way of connecting with the post-clubber profile. We developed The Anthems Series, moving them away from the conventions of the sector to a crafted, brand-led approach…
Tube travellers may have been noticing a red invasion in the London Underground, thanks to our first ads for protein drink client, Upbeat. After winning the account to launch the brand in March, over 200 ads were pasted up across the network on Monday, with print ads taken out in most of the major free [...]
With our first TV ad for Somersby now safely unleashed on the world and almost 1.5m views clocked up on YouTube, you can now take a little look at some extra footage/behind the scenes clips from the shoot. As you’ll see, the lines between fact and fiction are somewhat blurry but it gives a fine [...]
We’re a little late posting this, but in last week’s issue of Campaign our Creative Director, Ryan Newey, offered up the Buyral film as an example of a piece of work he would have liked to have made. Instead of berating the output of other agencies, the ‘I Wish I’d Done…’ slot is a fine [...]