With UK beer sales declining and audiences engaging with media in rapidly changing ways, Carlsberg needed a fresh approach to reconnect with audiences. Enter the Fold7 ‘Newsroom’ – a dedicated team charged with injecting Carlsberg creative moments into the everyday.
- Google trends
As part of Gumtree’s sponsorship deal with Celebrity Big Brother 2015, Britain's most famous house will be decked out with items from Gumtree.com. We were tasked to develop all creative for the campaign – using the popularity of the house to raise awareness of the great deals available on their website.
PANDORA jewellery celebrates the special and unforgettable moments that shape women’s lives. With their extensive range, women can expand their collection while marking those special occasions. We leveraged this with a global brand TV campaign that would resonate with 80 plus countries.
Carlsberg Sponsor England Team
Carlsberg needed a campaign to reinforce their heritage in football and celebrate their support of the English national side, building on the brand position as a reward for achievement. We wanted to avoid well-trodden paths in beer and football advertising so we turned the focus from the team to heroing the fans that make international tournaments so special...
Firetrap is renowned for its innovative and contemporary urban collections. To reassert its ‘edgy’ positioning in the fashion market and attract a new audience, the brand was in need of a relaunch. We collaborated with British director Ian Pons Jewell, whose credits include the acclaimed Naughty Boy music video ‘La La La’, to create a spine-chilling TVC; highlighting the brand’s darker side with a ‘Deadly Denim’ twist.
Launching Somersby Cider with 'The Somersby Store'
For the launch of Somersby Cider in the UK, the client wanted an ad campaign that would celebrate their real apple credentials. Specifically developed for the UK market and with a balanced, refreshing taste designed to appeal to both male and female consumers, Somersby needed a campaign that would resonate with this audience and that was full of British charm and humour.
Meet the Gocompare.com team
Our fictional Welsh town sees the Gocompare.com money-saving heroes come together to show their dedication to saving customers money, and in doing so delivers higher brand recall than Compare the Market and an uplift in brand consideration.
An 8-bit takeover for Disney's Wreck-It-Ralph
For the release of Disney’s Wreck-it-Ralph in the UK, Disney wanted to move away from their traditional media sites, and create conversations and communities around the film. Set in the world of 80s arcade video games, the film tells the story of what happens to the characters when the arcade lights go out...
Accidents – New work for Samsung
Christmas has indeed come early at Fold7 as we launch our first major project for Samsung, promoting its SUHD TV with an online film to coincide with the upcoming end-of-year shopping season. Entitled “Accidents”, the campaign has been developed to generate buzz around the innovative new Samsung TV, which uses groundbreaking Nano Crystal Display technology to […]
Black Friday – New work for Doddle
With one of biggest online shopping days of the year lurking around the corner and UK shoppers bracing themselves for a frenzy-filled Friday – parcel delivery service Doddle has something different in mind to rattle the Black Friday set up. Offering the perfect panacea this November 27th our campaign for Doddle, following our appointment as […]
A view on some of the hottest talents in the ‘Wild West’
From talent to distribution to tech optimisation, Fold7’s CEO Marc Nohr shares insights from inside US companies Fullscreen, Paradigm, Maker Studios and Snapchat on the fourth day of the IPA/UKTI mission to Sillicon Valley. Our first stop of the day was Fullscreen, a company which describes itself as a next generation content business – part talent […]
The Future Laboratory – Uncovering the 21st century consumer
Working in this industry, the question we always find ourselves asking is how do we continue to excite and entice the consumers that we spend endless hours of each day pouring over? Well, after spending a blistery mid-October afternoon in the presence of the white-coated staff of ‘The Future Laboratory’ (TFL), it seems that there […]
Fold7 strike gold at the Campaign Big Awards
The Fold7 squad are still buzzing from taking home the top gong in the alcoholic drinks category at the Campaign Big Awards 2015 for our Carlsberg campaign, ‘Probably the best poster in the world.’ The awards ceremony, which takes place annually at the plush Grosvenor House in central London celebrates the UK’s most creative advertising from […]
Transformation – new work for Audible
We’re extremely excited to reveal our first piece of work for leading provider of premium digital spoken audio entertainment, Audible. Having been appointed as its creative and strategic agency in July, our launch campaign has been developed to help Audible increase membership by raising awareness of the unique power of storytelling, and the role that audio […]
Fold7 welcomes 4 new creatives
With the flurry of success we’ve experienced over the past few months, welcoming the likes of Magners, Amazon’s Audible, Wonga, Eat and Doddle to our roster of clients, we’ve hired a new wave of creative talent to help us maintain our ambition of being the destination agency for clients. Leading the way are D&AD award-winning […]
Fold7 win best outdoor campaign at The Grocer’s
Our Carlsberg billboard, ‘Probably the Best Poster in the World’, was crowned outdoor campaign of the year at The Grocer Marketing, Advertising & PR Awards 2015 – a prestigious annual celebration of outstanding campaigns and agencies in fmcg marketing. A total of 187 entries where whittled down to 23 category winners, so you can imagine […]
Fold7 lands Doddle account
The Fold7 team recently pulled out all the stops to deliver a winning pitch for Doddle, the first service in Britain to have fully-staffed, dedicated stores for collecting, returning and sending parcels. Edging out some tough competition from four other agencies, including incumbent M&C Saatchi, we’re delighted to be named as Doddle’s retained creative agency. […]
A taste of the advertising world
For the past 8 weeks history graduate, Floriana Dezou, has been interning at Fold7, getting her first hands-on experience in adland. Here she documents her journey and everything she’s loved and learned along the way. First impressions From the moment I first walked in the doors of Fold7 I knew it was no ordinary place. […]
Magners BBQ Champ Idents
BBQ season appears to be in full swing this summer, alongside a few sporadic spells of 30-degree-plus temperatures, ITV’s newest entertainment show, BBQ Champ, has certainly got the nation excited for a good old barbie. Starring Man v. Food extreme eater Adam Richman and chef Mark Blatchford as judges, the five-part series documents the hunt […]
If Carlsberg did cases
Holidays. We all love them – it might just be the one thing that us Brits can agree we’re good at. But with such momentous occasions also comes the tedious waiting around at the airport – cue the Carlsberg Newsroom and our latest installment of ‘ If Carlsberg did’ activity. Filmed at London City Airport, […]
Inside the Fold7 offices
Now we’re not ones to boast but when you have an office likes ours, it would almost be silly to not share this goodness with the world. Designed by the extremely talented Paul Crofts Studio and our very own founder Ryan Newey, our open plan space is one to rival many of the winners in […]
EAT. appoint Fold7 to handle creative business
We’re delighted to welcome leading fresh food-to-go chain EAT. into the Fold after being appointed to handle its creative account without a pitch. With the food-to-go market constantly evolving and the competition increasing, Fold7 have been tasked with repositioning the brand; developing and executing a new creative strategy as it embarks on the next phase […]
Audible hands Fold7 creative account
We’re delighted to announce that Audible, the Amazon-owned audiobook provider has appointed us as its creative and strategic agency following a four-way pitch managed by the AAR. Tasked with increasing its membership, we have an exciting challenge ahead to demonstrate the magic of audiobooks and help people understand the unique role that Audible can play […]
Content with Ambition
At Fold7, our guiding principle is ambition. It’s the filter that we apply to everything we do. And it’s with that same thinking that we approach content. For us, content with ambition means using the power of ideas and creativity to create something that audiences care about. This might mean them sharing your content, driving them to […]