To support the reintroduction of Carlsberg’s iconic strapline in the UK, we developed a first of its kind OOH campaign that would turn heads and drive awareness for the brand beyond traditional advertising.
- Google trends
As part of Gumtree’s sponsorship deal with Celebrity Big Brother 2015, Britain's most famous house will be decked out with items from Gumtree.com. We were tasked to develop all creative for the campaign – using the popularity of the house to raise awareness of the great deals available on their website.
PANDORA jewellery celebrates the special and unforgettable moments that shape women’s lives. With their extensive range, women can expand their collection while marking those special occasions. We leveraged this with a global brand TV campaign that would resonate with 80 plus countries.
Carlsberg Sponsor England Team
Carlsberg needed a campaign to reinforce their heritage in football and celebrate their support of the English national side, building on the brand position as a reward for achievement. We wanted to avoid well-trodden paths in beer and football advertising so we turned the focus from the team to heroing the fans that make international tournaments so special...
Firetrap is renowned for its innovative and contemporary urban collections. To reassert its ‘edgy’ positioning in the fashion market and attract a new audience, the brand was in need of a relaunch. We collaborated with British director Ian Pons Jewell, whose credits include the acclaimed Naughty Boy music video ‘La La La’, to create a spine-chilling TVC; highlighting the brand’s darker side with a ‘Deadly Denim’ twist.
Launching Somersby Cider with 'The Somersby Store'
For the launch of Somersby Cider in the UK, the client wanted an ad campaign that would celebrate their real apple credentials. Specifically developed for the UK market and with a balanced, refreshing taste designed to appeal to both male and female consumers, Somersby needed a campaign that would resonate with this audience and that was full of British charm and humour.
Meet the Gocompare.com team
Our fictional Welsh town sees the Gocompare.com money-saving heroes come together to show their dedication to saving customers money, and in doing so delivers higher brand recall than Compare the Market and an uplift in brand consideration.
An 8-bit takeover for Disney's Wreck-It-Ralph
For the release of Disney’s Wreck-it-Ralph in the UK, Disney wanted to move away from their traditional media sites, and create conversations and communities around the film. Set in the world of 80s arcade video games, the film tells the story of what happens to the characters when the arcade lights go out...
Fold7 relaunch Wonga brand following appointment
Following a competitive pitch handled by the AAR, Wonga have appointed us as their advertising agency. The review of its advertising account was just one of a number of significant changes that they’ve undertaken as part of an in-depth review conducted earlier this year, demonstrating their commitment to building a responsible, sustainable and transparent business […]
Fold7 rank 1st in The Drum’s 2015 Independent Agencies Census
We’re delighted with our first place ranking in The Drum’s Independent Agencies Census financial category (26-50 staff), climbing to the top spot from 18th place last year. The category compares agencies across six criteria: the census ranks agencies across turnover, turnover growth, turnover percentage growth, turnover per head, gross profit and gross profit growth. The […]
Digital Shoreditch: The future of things to come
Last week, some of the Fold7 team headed down to Digital Shoreditch for its ‘NEXT’ event, which explored new ideas and future technologies. Here are four key takeouts, which got us thinking about what lies ahead. Tech – a force for the greater good There were countless examples of how new technologies are helping people […]
New reactive advertising campaign for Carlsberg
It would have been difficult to miss the controversial ‘beach body ready’ ad by Protein World this week. For Carlsberg UK, this of course became a golden opportunity to capitalise on some ‘If Carlsberg Did’ mischief. Located across the London Underground network and taking the form of cross-track projection ads, our latest reactive campaign for […]
Carlsberg advertising campaign: Probably the best poster in the world
Our next installment of ‘If Carlsberg did’ activity broke yesterday with the launch of the world’s first ever beer-serving poster at The Truman Brewery in Shoreditch. For one day only, the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg font and a stack of glasses. As […]
Hashtag marketing – how brands are making their mark in the social sphere
Since its conception in 2007 the hashtag has played a key role on social media, spreading from Twitter to almost all major social networks and even everyday conversation. Their searchable, clickable and measurable nature has proved them to be a valuable asset for marketers. According to Buddy Media, tweets with hashtags receive 2x more engagement than those without – but it’s […]
If Carlsberg Did April Fools
Recently we’ve been helping Carlsberg to revive their iconic ‘If Carlsberg did’ strapline in the UK. To support the comeback, we’ve been leading the conversation on Carlsberg’s social channels, hijacking news and social trends with ‘If Carlsberg did’ memes. The latest stunt to emerge from the Carlsberg newsroom, which we developed alongside PR agency Clifford French, […]
An interview with David Howard, Head of planning at Fold7
David is Fold7’s head of planning and carries over 20 years’ experience in developing brand and communication strategies for a wide range of domestic and international clients. He recently caught up with careers network FutureRising, shedding some light on how he landed a career in advertising and life as head of planning at Fold7. In […]
New positioning and campaign launch for Carlsberg Export
Our latest work for Carlsberg Export sees the unveiling of a new brand proposition: Trust your tastebuds. It highlights the simple truth that as a man, you can’t always trust your judgement, your eyes occasionally deceive you, your fashion sense is more than a little questionable and your trouser department sometimes leads the way, but […]
Inside the Fold7 offices
Now we’re not ones to boast but when you have an office likes ours, it would almost be silly to not share this goodness with the world. Designed by the extremely talented Paul Crofts Studio and our very own founder Ryan Newey, our open plan space is one to rival many of the winners in […]
Marc Nohr joins Fold7 as CEO
We’re delighted to announce that Marc Nohr, co-founder and former managing partner of Kitcatt Nohr, joins us as our CEO. Marc carries over 20 years’ experience and has made a significant contribution to the wider marketing industry. A true champion of creativity, he previously penned a column in the Financial Times on creativity and has […]
Oscar glory for The Somersby Store ad director
16 years ago our founder, Ryan Newey, gave Suffolk lad Mat Kirkby his first directing job. Since then he’s been one of Fold7’s constant collaborators, directing our standout Somersby Store TV ad, as well as various spots for Gocompare.com; helping us to bring the LlandofsavingmoneyandgettingtherightdealgogoGoCompare to life. Throughout his career he’s also kept busy by […]
Fold7 Rank In Top 5 Advertising Agencies in the AAR’s Report
2014 was a pivotal year for Fold7, expanding our client portfolio across various sectors from tech, to retail, to fashion. New clients welcomed into the Fold include Pandora, Firetrap, Oddschecker and Samsung, and we also extended our relationships with Reebok and Carlsberg. An 80% conversion rate sees us feature in the AAR’s 2014 new business […]
Should drinks brands act local or global?
Our head of planning, David Howard, considers whether drinks brands should have a local or global propositioning. An immediate apology, any perspective offered in discussing this question is not going to be rooted in cost efficiencies or ‘economies of scale’ with regards to production etc. Whilst these obviously are a consideration, it’s worth noting other […]
Fold7 win gold in the Young Creative Council’s Big Bowls
Our very own creative director, John Yorke, dominated East London’s All Star Lanes yesterday, winning gold in the Young Creative Council’s Big Bowls 2015 tournament. Channeling his inner Roy Munson, John edged out 105 creative folk to come out on top, which included Fold7 members Oli, Mikaela and Dom, who also get honourable mention for […]
All Star Family Fortunes Sponsorship – New work for Gocompare.com
As part of Gocompare.com’s sponsorship deal with All Star Family Fortunes, we developed a series of bespoke idents where the Gocompare.com team play a pub quiz version of the popular quiz show against a family called the Wilsons. In true ‘Working Harder For You’ spirit, the money-saving heroes can’t resist but help their opponents win […]