To support the reintroduction of Carlsberg’s iconic strapline in the UK, we developed a first of its kind OOH campaign that would turn heads and drive awareness for the brand beyond traditional advertising.
- Google trends
As part of Gumtree’s sponsorship deal with Celebrity Big Brother 2015, Britain's most famous house will be decked out with items from Gumtree.com. We were tasked to develop all creative for the campaign – using the popularity of the house to raise awareness of the great deals available on their website.
PANDORA jewellery celebrates the special and unforgettable moments that shape women’s lives. With their extensive range, women can expand their collection while marking those special occasions. We leveraged this with a global brand TV campaign that would resonate with 80 plus countries.
Firetrap is renowned for its innovative and contemporary urban collections. To reassert its ‘edgy’ positioning in the fashion market and attract a new audience, the brand was in need of a relaunch. We collaborated with British director Ian Pons Jewell, whose credits include the acclaimed Naughty Boy music video ‘La La La’, to create a spine-chilling TVC; highlighting the brand’s darker side with a ‘Deadly Denim’ twist.
Carlsberg Sponsor England Team
Carlsberg needed a campaign to reinforce their heritage in football and celebrate their support of the English national side, building on the brand position as a reward for achievement. We wanted to avoid well-trodden paths in beer and football advertising so we turned the focus from the team to heroing the fans that make international tournaments so special...
Launching Somersby Cider with 'The Somersby Store'
For the launch of Somersby Cider in the UK, the client wanted an ad campaign that would celebrate their real apple credentials. Specifically developed for the UK market and with a balanced, refreshing taste designed to appeal to both male and female consumers, Somersby needed a campaign that would resonate with this audience and that was full of British charm and humour.
An 8-bit takeover for Disney's Wreck-It-Ralph
For the release of Disney’s Wreck-it-Ralph in the UK, Disney wanted to move away from their traditional media sites, and create conversations and communities around the film. Set in the world of 80s arcade video games, the film tells the story of what happens to the characters when the arcade lights go out...
Meet the Gocompare.com team
Our fictional Welsh town sees the Gocompare.com money-saving heroes come together to show their dedication to saving customers money, and in doing so delivers higher brand recall than Compare the Market and an uplift in brand consideration.
Magners BBQ Champ Idents
BBQ season appears to be in full swing this summer, alongside a few sporadic spells of 30-degree-plus temperatures, ITV’s newest entertainment show, BBQ Champ, has certainly got the nation excited for a good old barbie. Starring Man v. Food extreme eater Adam Richman and chef Mark Blatchford as judges, the five-part series documents the hunt […]
If Carlsberg did cases
Holidays. We all love them – it might just be the one thing that us Brits can agree we’re good at. But with such momentous occasions also comes the tedious waiting around at the airport – cue the Carlsberg Newsroom and our latest installment of ‘ If Carlsberg did’ activity. Filmed at London City Airport, […]
EAT. appoint Fold7 to handle creative business
We’re delighted to welcome leading fresh food-to-go chain EAT. into the Fold after being appointed to handle its creative account without a pitch. With the food-to-go market constantly evolving and the competition increasing, Fold7 have been tasked with repositioning the brand; developing and executing a new creative strategy as it embarks on the next phase […]
Audible hands Fold7 creative account
We’re delighted to announce that Audible, the Amazon-owned audiobook provider has appointed us as its creative and strategic agency following a four-way pitch managed by the AAR. Tasked with increasing its membership, we have an exciting challenge ahead to demonstrate the magic of audiobooks and help people understand the unique role that Audible can play […]
Fold7 hand-picked as Magners’ creative agency
Our winning streak continues as Magners becomes the latest brand to appoint us as their creative agency following talks with a number of shops. Having revived the cider category in the 2000s; pioneering the over ice serve and increasing cider sales in the UK by making the drink fashionable, the Irish cider brand has called […]
Creative content that’s cutting through the jargon
With consumers being exposed to as many as 5000 marketing messages each day, selling complex products and services is no easy task. Too often we see the language of selling overcomplicated – so what tactics are being used to cut through and demystify the jargon? REINVENTING THE PRE-ROLL Insurance; it’s far from an attractive topic […]
Fold7 win Cannes Lion for Carlsberg ‘Probably the Best Poster in the World’
We are delighted to have been awarded an Outdoor Cannes Lion for our Carlsberg campaign ‘Probably the Best Poster in the World’. The launch of the world’s first beer-dispensing poster saw off stiff competition in the Adapted Billboard category at this year’s Cannes Lions festival. In a twist on the traditional billboard, for one day […]
How data is impacting content marketing
A new report conducted by the Content Marketing Association (CMA), in collaboration with MEC and iProspect, reveals key industry trends and how data is proving to be a goldmine for content marketers. 90% of the CMA’s members said that they were using consumer data to inform their content marketing strategies, whilst 83% said they were […]
Digital Shoreditch: The future of things to come
Last week, some of the Fold7 team headed down to Digital Shoreditch for its ‘NEXT’ event, which explored new ideas and future technologies. Here are four key takeouts, which got us thinking about what lies ahead. Tech – a force for the greater good There were countless examples of how new technologies are helping people […]
Fold7 relaunch Wonga brand following appointment
Following a competitive pitch handled by the AAR, Wonga have appointed us as their advertising agency. The review of its advertising account was just one of a number of significant changes that they’ve undertaken as part of an in-depth review conducted earlier this year, demonstrating their commitment to building a responsible, sustainable and transparent business […]
Fold7 rank 1st in The Drum’s 2015 Independent Agencies Census
We’re delighted with our first place ranking in The Drum’s Independent Agencies Census financial category (26-50 staff), climbing to the top spot from 18th place last year. The category compares agencies across six criteria: the census ranks agencies across turnover, turnover growth, turnover percentage growth, turnover per head, gross profit and gross profit growth. The […]
Hashtag marketing – how brands are making their mark in the social sphere
Since its conception in 2007 the hashtag has played a key role on social media, spreading from Twitter to almost all major social networks and even everyday conversation. Their searchable, clickable and measurable nature has proved them to be a valuable asset for marketers. According to Buddy Media, tweets with hashtags receive 2x more engagement than those without – but it’s […]
New reactive advertising campaign for Carlsberg
It would have been difficult to miss the controversial ‘beach body ready’ ad by Protein World this week. For Carlsberg UK, this of course became a golden opportunity to capitalise on some ‘If Carlsberg Did’ mischief. Located across the London Underground network and taking the form of cross-track projection ads, our latest reactive campaign for […]
Inside the Fold7 offices
Now we’re not ones to boast but when you have an office likes ours, it would almost be silly to not share this goodness with the world. Designed by the extremely talented Paul Crofts Studio and our very own founder Ryan Newey, our open plan space is one to rival many of the winners in […]
AdForum Summit 2015
In April we welcomed 44 pitch consultants into the Fold for AdForum’s biannual worldwide summit, including London’s key players and representation from across Europe, the US, Australia and South Africa. The summit provided an opportunity for selected agency leaders from all disciplines to meet with the world’s leading marketing management consultants to share ideas, insights, industry trends […]
Content with Ambition
At Fold7, our guiding principle is ambition. It’s the filter that we apply to everything we do. And it’s with that same thinking that we approach content. For us, content with ambition means using the power of ideas and creativity to create something that audiences care about. This might mean them sharing your content, driving them to […]