Following the success of the UK relaunch campaign, we have been appointed by Carlsberg to build on the global brand positioning and deliver a global creative platform.

The work is set to start rolling out at the start of 2018, and once launched, it will be the first global campaign running simultaneously in all markets, providing a new level of consistency for the brand.

“We’ve seen a tremendous response to the campaign from markets outside the UK. We believe it can have a great impact at a global level,  helping to bring new consistency to our communications and appeal to the brand… probably!” (Russell Jones, Vice President of Marketing at Carlsberg).