It’s the news we’ve been waiting to share with you all for a long time. Today marks a big day at Fold7 as we launch Hilton’s biggest global advertising campaign to date in the company’s 97-year history. It follows our appointment by Hilton Worldwide at the start of this year as global agency of record, following a competitive pitch.
Entitled “Stop Clicking Around”, the global campaign contests the widely believed myth that travel websites offer the best rates and emphasises the benefits of booking directly with Hilton to avoid hopelessly “clicking around”. The launch TV ad features the song “(I Can’t Get No) Satisfaction” by the Rolling Stones, underlining the feeling of wasting valuable time on travel websites and endlessly clicking away. The multi-channel campaign will launch across TV, print, digital media, cinema and out-of-home channels and will be rolled out this week across the US, EMEA, APAC, LATAM and Canada.
Geraldine Calpin, chief marketing officer at Hilton Worldwide, comments: “We wanted to create nothing less than a brilliant marketing campaign to show how much we value our HHonors members and needed an agency that is able to combine the personal touch and speed of a boutique agency with big, creative ideas. That’s why we enlisted the help of Fold7 to help bring the campaign to life and encourage travellers to Stop Clicking Around.” Our CEO, Marc Nohr, adds: “Hilton is synonymous with the very concept of Hotels with a proud history of advertising and we’re delighted to take the brand on the next stage of their growth journey”.
The challenge ahead will see Fold7 take charge of developing all global brand campaigns across the 12 key brands in Hilton Worldwide’s portfolio, including Hilton and Waldorf Astoria – altogether spanning 97 countries and territories across the world.
You can watch the launch TV ad below and also cast your eyes over some accompanying print and mobile ads.