Our first global work launches Carlsberg’s new ‘Unfiltered’ offering and builds on the success of the ‘The Danish Way.’

The campaign sees a more rugged Mikkelsen exhibit the progressive, straightforward and honest qualities that represent a more ‘Unfiltered’ outlook. The work reflects the characteristics of the new brew and suggests another explanation for why Carlsberg is probably the best beer in the world.

The campaign launches in film and out-of-home first in Ireland, followed by other markets across the globe.