Hej! Velkommen to the Danish way – our campaign celebrates the Danish approach to life. Meet our philosopher and great Dane Mads Mikkelsen. His sage advice and stylish demeanour embodies Carlsberg’s new premium, Danish attitude. Through film and a comprehensive social calendar, he advocates a better, more balanced way of being.
Content films tackle everyday subject matters, for example how to communicate like the Danes do:
The art of a perfect greeting: