Hej! Velkommen to the Danish way – our new campaign celebrating the Danish approach to life. Come meet our philosopher and great Dane Mads Mikkelsen.
His sage advice and stylish demeanor embodies Carlsberg’s new premium, Danish attitude. Through film, posters and a comprehensive social calendar, he’ll be advocating a better, more balanced way of being. Could this explain why Carlsberg creates the best beer in the world? Prøbably.