The new brand idea – when life moves, make your Rightmove – positions the brand in the emotional territory of moving home, rather than buying property.
Through various stories in a fully integrated campaign, we impart the simple but powerful thought that as life changes, our home should change too.
The campaign launched with Life’s Step’s – the story of Graham’s life and how over time, he grows weary of taking the stairs. He finally makes his right move and as life’s circle continues, we see how a new family and their little one begins their own journey through life’s steps.
The second chapter is Bachelors – the story of Sam and John, who reach a turning point in their lives together. From the opening shot showing a lifetime of inseparable friendship, we are soon introduced to a new arrival: John’s girlfriend, Gemma. And she’s moving in. Once she takes up residence in Sam and John’s house, a third-wheel drama unfolds. Dinner for two is interrupted, cuddles on the sofa are shared with John, reclining in his pants. As our third wheel reaches over for the last slice of pizza, it’s clear that this has gone far enough. Enter Rightmove. With a few taps on Sam’s phone, the couple is transported to their own space, and some much-needed peace for themselves. Even better, their lively friend is only next door!