The Seal

Carlsberg’s partnership with WWF becomes front and centre for the brand in this new chapter of communications.

The Seal dramatises Carlsberg’s contribution to the planting of seagrass in UK waters, helping to reverse a century of damage that has seen almost 92% of the species lost. A vital habitat for wildlife, seagrass is also an incredible tool in the fight against climate change, absorbing carbon up to 35 times faster than tropical rainforests.

The partnership with WWF is the latest in a long series of sustainable initiatives from Carlsberg in the UK, reflecting the beer brand’s commitment to creating a better tomorrow for our planet.

The campaign will run across TV, VOD and online video.

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