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Science Behind The Shoe

ASICS Content

Inspiring runners with ASICS’s game changing tech

We work with ASICS (EMEA) to grow their share in the running category, ensuring that the brand is considered and preferred when runners enter the purchase phase. Through a range of digital content and physical event experiences, we inspire and educate around their products or around running in general. In 2019 we launched Science Behind The Shoe, a content series which tells the story of the brand’s technology, from the initial inspirations and development stage, through to the finished product.