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To help Audible increase its number of members, we developed a campaign that would give people a compelling reason to try Audible content and add audiobooks.

A series of noir-style animations highlighted Audible’s key genres: Horror, Crime, Comedy and Science Fiction. Rooted in the belief that every great story deserves a great storyteller, the animations were voiced by carefully selected artists Josie Lawrence and Steven Berkoff.

The campaign ran across TV and Radio.