Homebuyers, especially first-timers, find navigating the mortgage market both daunting and complex. Yet there are some who effortlessly make even the most complex of life’s transactions seem straightforward.

The new ‘Glide’ campaign features Darcy the swan. It dramatises the way those of us smart enough to have L&C do all the mortgage legwork, can breeze through this whole process with confidence and ease. In a market which has seen an influx of new digital mortgage broker services, the campaign rightly positions L&C as the trusted market leader.