Automotive icon, MINI, appoints Fold7

We’re incredibly excited to be collaborating on a number of confidential briefs on MINI and look forward to working with the Group more widely. 

Ryan Newey, our Founder and CCO of Fold7 commented, “We are delighted to become a part of the BMW Group and MINI family. From the age of nine, after watching The Italian Job more than a hundred times, MINI became more than just a car brand to me—my very first car was a MINI Cooper, and the connection has remained strong through the years. 

For Fold7, this partnership is more than business; it’s the chance to bring together our 30 years of experience building global brands with a genuine love and passion for cars. We’re excited to be a part of ensuring the brands within BMW Group continue to capture hearts and minds for many years to come."