Cazoo appoints Fold7 as lead creative agency

Cazoo has appointed Fold7 as its strategic creative partner following the brand's acquisition by MOTORS in June last year. The partnership will launch a refreshed visual identity and a new brand positioning for Cazoo, reflecting its updated business model under MOTORS.  

Founded in 2018, Cazoo became a household name as the first online car retailer to allow customers to buy, part-exchange, and finance vehicles entirely online. Cazoo’s new car search offering taps into MOTORS’ deep understanding of the market whilst delivering a web and app experience built on new, best-in-class technology. 

Giving car buyers simple, user-friendly access to 200,000 used cars from dealers across the UK making it easier to find the car that's just right - and offering an exciting opportunity for dealers to capitalise on Cazoo’s awareness with 6 in 10 car buyers still aware of the brand today.  

A new visual identity has been created by Fold7’s design arm, Fold7Design, with a consumer relaunch of the brand, developed by the lead agency, taking place later this year. 

This is the agency’s first brief from the automotive brand, having won the business thanks to shared strategic vision and creative ambition. 

On Fold7’s appointment, MD, James Joice, said, “We are delighted to be partnering with Cazoo. It's a household name and with the car market becoming ever more complex, it’s the perfect time for the brand to step in and make it easier for buyers to find a car that's just right for them.”

Lucy Tugby, Marketing Director of Cazoo said “We are delighted to be working with Fold7 to bring the new Cazoo to car buyers and dealers alike. Fold7’s strategic and creative strength make them the perfect partner to work alongside us in our ambition to challenge the dominance of the current market leader, providing more options and choice for UK car-buyers and car dealers."