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Created by Creative Advertising & Digital Agency Fold7, Foxes Don't Paint is an illustrated children’s book which empowers children to see their creativity as valuable.
Foxes Don't Paint | Illustrated Empowering Children's Book | Fold7
Foxes Don't Paint
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We’ve created a children’s book to inspire creativity

We’re excited to announce the launch of our children’s book, ‘Foxes Don’t Paint,’ as part of a campaign to empower kids to see their creativity as a valuable force.

‘Foxes Don’t Paint’ is about a little fox who is inspired to be creative, but told it’s a waste of time because it won’t feed the pack. Eventually she comes to realise that everyone can be creative and it can even help you get a decent dinner.

Amongst the beautiful words and illustrations is a story which highlights the importance of helping parents support and encourage their children’s creative development, and empower kids to see creativity as a valuable force. 

The book launch comes on the back of research conducted by Fold7 that shows the cost of living crisis in the UK is stifling children’s creativity at home.

Our research findings, together with the lack of emphasis on arts education and squeezed budgets in primary schools, which have already been an issue for some time, points to serious consequences for the creative economy in the future, potentially draining the UK of creative talent over time.

We believe the creative industry has a responsibility to help. Fold7 have handed out 500 free copies of ‘Foxes Don’t Paint’ to inner city primary schools in London, Liverpool and Birmingham, as well as free book schemes (Children’s Book Project and ABC Book Club) in the UK. We are also working with primary schools near our office in Farringdon, reading the book to classes around World Book Day.

We will be handing out 500 free copies of ‘Foxes Don’t Paint’ to inner city primary schools in London, Liverpool and Birmingham, as well as free book schemes (Children’s Book Project and ABC Book Club) in the UK. We are also working with primary schools near our office in Farringdon, reading the book to classes around World Book Day. 

The book will be on sale at www.foxesdontpaint.com with proceeds being donated to arts charity Create, which aims to empower lives through creativity.

Foxes Don't Paint Book Inside Cover

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