Clean energy start-up Aira appoints Fold7

Aira's innovative approach to energy production is set to disrupt the air-powered heating industry, with second generation technology which is a leap on from the traditional market players.

As part of Vargas’ green investment strategy, Aira will urge consumers to switch from a gas boiler to a heat pump by promoting the fact that this change is twice as effective for CO2 reduction as driving an electric car; three times as effective as stopping flying; and four times as effective as switching to a plant-based diet.

Fold7's remit as lead global creative agency, includes developing a creative platform for Aira which will run across Advertising and Social. 'The Power of Air' idea that we developed highlights the paradox of something so powerful being invisible. The goal of communications will be to help demystify heat pumps through Aira’s clean energy-tech ecosystem that offers savings and reductions in CO2 emissions.

Following a pre-launch pilot in Italy, the business and creative campaign will be rolled-out across Germany and the UK this year, with further European markets to follow.