Connecting Across Difference: How Brands Can Speak to Everyone In a Fragmented World at Cannes Lions

We’re excited to be joining the conversation at Cannes with a panel hosted by Campaign, in partnership with exploring the creative and strategic nuances of marketing in today's disparate society.


Connecting Across Difference: How Brands Can Speak to Everyone in a Fragmented World will bring together global brand leaders, strategists and creatives for a practical discussion on what effective, inclusive marketing really looks like in 2025.


From balancing personalisation and universality, to evolving creative briefs and navigating values-led decisions – this session will offer real insight into how brands can connect with clarity, care and creativity.


Moderated by Campaign’s Gemma Charles, panellists include leaders from EY, Adobe, BBC Studios, Essity, Critical Mass, Activision Blizzard Media and Fold7’s own Yelena Gaufman.


If you're interested in creating universally loved work, we look forward to seeing you there.