Fold7 Shortlisted for Independent Creative Agency of the Year

2024 was a year of remarkable growth and creative achievement. We increased our revenue by over 50% year-over-year, and welcomed new clients while also expanding our partnerships with existing brands. More importantly, we produced the most ambitious and diverse body of work in our history, delivering creative solutions that extended far beyond traditional advertising.

Our work with Audible saw the launch of its first-ever unified global brand platform, which became its largest and most successful campaign to date. For Carlsberg, we created beer-proof hats that went viral, turning a playful idea into a cultural moment. We also supported the human trafficking prevention organisation Stop The Traffik by developing a new brand identity and design system to amplify its mission.

Effectiveness remained at the heart of our campaigns. Our ‘No Nasty Surprises’ campaign for Capital One and Carlsberg’s ‘Best Things Come to the Curious’ were both named System1’s most effective campaigns in their categories. Beyond advertising, our anti-knife crime campaign for Idris Elba’s DSYF Foundation helped drive a change in UK law.

Beyond client work, we continued to advance industry conversations, launching a world-first report investigating the commercial impact of brand generosity. Our commitment to creativity extended to younger generations, as we launched a children’s book celebrating the value of imagination, reaching nearly 1.7 million people. We also reinforced our commitment to DEI and sustainability, taking meaningful steps toward securing B Corp certification and ensuring that Fold7 remains a responsible, future-facing agency.

A huge thank you to the judges and a heartfelt congratulations to the entire Fold7 team. This recognition is a testament to our collective ambition, creativity, and commitment to pushing the industry forward.