Fold7 names PZ Cussons UK retained advertising and social agency

The appointment follows PZ Cussons announcement in March this year, in the wake of hygiene importance post-Covid, its increasing investment in marketing and reaching new audiences across new channels. The new strategy includes competitive brand investment to priority products; to build distinctive and innovative brands; and strengthen consumer awareness.

Throughout its 135-year history, PZ Cussons have created some of the world’s best-known and most trusted brands. The company is in marketing leading positions across Hand Wash and Hand Sanitiser with major brands in Shower, Bath and Bar Soap.

Megan Harrison, UK Marketing Director at PZ Cussons, stated: “Fold7 displayed strong strategic and creative capabilities; digital vision and an entrepreneurial approach which made them a great agency partner. They understand big ideas which can be taken across digital and traditional platforms.”