Fold7Design Appoints Managing Director

Hennell will spearhead the growth of the Brand Design team, working closely with Tom Munckton, Executive Creative Director of Fold7Design, to set the future strategic direction of its offering.

Ryan Newey, Founder and CCO of Fold7 said: "Design has always been integral to Fold7, but appointing a Managing Director for Fold7Design marks a deliberate step in scaling our ambition for it. In a world drowning in AI-generated mediocrity, the need for real craft and truly remarkable design has never been more urgent. Matt has a reputation for blending a deep respect for the creative process with a strong commercial acumen and we are delighted to be welcoming someone of his calibre into the Fold family.”

Tom Munckton, Executive Creative Director of Fold7Design, added: “In our new MD, we’ve found someone who matches our creative ambition and brings the operational and commercial rigour needed to scale it. I couldn't be more excited to partner with him to shape what’s next." 

Commenting on their new role, the incoming Managing Director, Matt Hennell said: "Fold7Design is an ambitious team with a fierce desire to do definitive work. Too often, design agencies create guidelines and brand propositions that look good on paper but weren’t built to be effective in the real world, where brands must work in increasingly complex environments. What's different here is that the team genuinely understands how to bridge that gap. It’s been a real pleasure getting to know the folk at Fold7, the opportunity to join at this inflection point and help accelerate the studio’s growth was impossible to turn down."