Guide Dogs appoints Fold7 as lead creative agency
Guide Dogs, the leading UK charity for people with sight loss, has appointed us as its long-term strategic and creative partner.
We will develop a new brand platform and support the charity with full-funnel strategic thinking and creative. Our partnership aims to transform the conversation around sight-loss and showcase Guide Dogs’ role in transforming lives, now and into the future.
Fold7 will be responsible for fueling growth and audience engagement, developing a communications strategy that drives cohesion, and delivering multi-channel campaigns that build sustainable income through fundraising products.
We look forward to creating some truly groundbreaking work and changing even more lives with this incredible organisation!
“This is an extremely important appointment for Guide Dogs. We’re fortunate to have both high public awareness and an extremely loyal supporter base. But in order to deliver our strategy and change the lives of more people with sight loss, we must work harder to stand out in a challenging charity market. Fold7’s exciting proposal offered a new way to tell our story, to increase engagement with supporters, galvanise our staff and recruit vital volunteers.”
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