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OOH trends in 2023 | Fold7
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OOH trends in 2023

Gone are the days when OOH was passive and easy to ignore. We take a peek at 6 OOH trends gaining traction in 2023.

Grab attention with 3D

3D billboards have been around for a few years, but they’re getting more show stopping by the month. The latest effort from Lego promoted their new YouTube content by bringing dreams to life. Guaranteed to stop any child (or adult) in their tracks.

See the work here

Leverage the power of immersive technology to increase impact

In June this year we saw the release of the world’s largest AR powered virtual slot machine for William Hill. A passer-by can grab a token from a QR code and spin the slot machine for a chance to win.

See the work here

Drive engagement with user-generated content

An Elise Tech study found that UGC displayed within DOOH campaigns allowed an audience extension of +49% compared to a traditional campaign. In India this year, to promote Amazon Prime series Modern Love Mumbai, people were encouraged to share their own unique love stories with #MyModernLoveStory. Amazon featured those stories on DOOH across the country.

See the work here

Increase relevance with context driven advertising based on time and place

In March, Uber Eats shifted its OOH messaging at carefully chosen locations with the sunset each night, building the anticipation of breaking the Ramadan fast.

See the work here

Communicate brand truth through experiential

Experiences are here to stay and at the beginning of the year, Durex helped customers realise that fit really does matter through a series of ‘glory walls’ featuring penises of all shapes and sizes. Challenging men to match the penis to the condom size. See it in all it’s glory.

See the work here

Create stand-out with Special builds

Special Builds are not new news, but they often combine several of the above elements to ramp up distinctiveness and talkability. As part of our Audible comedy campaign, we created three sites showcasing how comedy can help you ‘laugh through it’ when the going gets tough.

See our work here

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