Radiocentre appoints Fold7 as creative advertising agency

This work is underpinning Radiocentre’s focus on fundamentally shifting perceptions of commercial radio, particularly within the advertising industry and advertisers. This is in order to create a more positive response to the medium amongst decision makers.

Matt Payton, CEO said: “Radio is going through an exciting evolution and we can’t afford to stand still. We need to ensure that Radiocentre’s brand identity and positioning are fully reflective of the energy and excitement around radio and audio.  Working with Fold7 provides a great opportunity to do that even more effectively in future.”

Ryan Newey, Founder & CCO of Fold7, commented: “Everyone’s in love with radio as it provides the soundtrack to our lives. It’s a great honour to be working with the industry body as the medium continues to evolve and advance.”