St Tropez appoints Fold7 as lead global agency

St. Tropez is recognised as the US and UK's Most Trusted Premium Tanning Brand, having earned its status with consumers internationally, since its launch 30 years ago. 

This is the our first brief from the PZ Cussons Beauty portfolio, having won a number of high-profile PZ Cussons Personal Care accounts in 2021: including the iconic Imperial Leather brand; Carex; and Original Source. We won the additional PZ Cussons business due to the strength of strategic thinking and effective creative platforms delivered across the personal care brands. 

Fold7 has been briefed to engage audiences in the primary market of the USA, as well as the UK, EMEA, and Canada. We will devise the strategy and support the St.Tropez campaign across multiple touchpoints, which is set to debut next year. 

Corinne Chant, Marketing & Innovation Director, Beauty UK and Global Brands at PZ Cussons, commented: "Fold7 has become a trusted partner to the group over the last two years and clearly demonstrated their ability to deliver on our mission to secure the role of St.Tropez as the ultimate choice for achieving a natural, sun-kissed glow. Together, we look forward to creating a campaign that captures the essence of St.Tropez and the lifestyle we represent, inspiring a new generation of fans around the world.”

Yelena Gaufman, Chief Strategy Officer at Fold7, commented: "We are immensely proud to have been entrusted with this opportunity by PZ Cussons Beauty. St.Tropez has a rich heritage and we’re delighted to be working with the world’s most iconic self-tanning brand, giving it pride of place in our audiences’ beauty bags.”