Effectiveness & AI: Smarter, Not Just Faster at Cannes Lions

We’re joining the conversation at Cannes with a panel that asks the big question: is AI actually making marketing better or just faster? We’ll explore how brands can harness AI to drive real effectiveness, not just efficiency.


Hosted by Campaign’s Lucy Shelley, the session brings together leaders from Paddy Power, Diageo, Mars Food & Nutrition, LG Ads, and Fold7 for a straight-talking panel on what AI is doing right, where it’s going wrong, and what needs to change.


What’s in store:

- Insights that matter – No jargon, just real-world examples of AI delivering business results

- Beyond speed – A deep dive into the KPIs that reflect real impact

- Creative + code – Can instinct and AI work hand in hand?

- Common pitfalls – From performance theatre to sameness, we’ll unpack the traps and how to avoid them


If you're steering strategy, shaping creative, or measuring effectiveness, we look forward to seeing you there.