New Audible Campaign: The Greatest Storyteller
The campaign launches in mid-December, with a major media investment through early 2023. The timings coincide with the consumer trend of considering their cultural horizons, habits and interests, as they go into the new year.
The 60 second film aims to reflect the platform’s premium content, and demonstrate the support it provides to listeners, whenever and wherever they want and need it. The campaign is backed by a major media cross plan with a heavy weight from 19 December across terrestrial TV, cinema, outdoor, radio, social and digital.