James Joice

Managing Director

James heads up the agency day to day and is charged with driving the growth of the business, its staff and clients.

He joined M&C Saatchi after graduating from the University of Bristol, where he studied Economics and Economic History. He spent ten years at M&C having become the agency’s youngest Group Account Director. He then moved to the design agency jkr as Business Development Director to learn a different communication discipline and the art of new business.

Having helped jkr double in size in London and establish itself in New York, Singapore and Shanghai, he wanted to be closer to a broader and more diverse creative output, so returned to advertising. Before joining Fold7, he worked as Client Service Director at Leo Burnett London leading its flagship McDonald’s account for three years, helping to drive the growth of the UK business and creating award-winning work along the way.

James’s ambition is to grow a new head of hair.