Close
Close
Audible
Laugh Through It
Mr Funny Guy
Services
- Strategy
- Advertising
- Social
- Content
Scroll
The context
Comedy is a key genre for Audible, and as the brand invests in developing new content, our brief is to drive awareness of its humorous slate and foster brand love for Audible.
The opportunity
We set out to help Audible champion comedy as a genre, and show how laughter is universal – it brings people together, it lifts moods, and it has the ability to transform even the dullest moments.
The campaign celebrates the joy of being ‘in on the joke’ and brings to life the human truth of how rubbish it feels when you’re not. It highlights the quality of Audible’s comedy offering by turning everyday life into a comedy club.
The campaign celebrates the joy of being ‘in on the joke’ and brings to life the human truth of how rubbish it feels when you’re not. It highlights the quality of Audible’s comedy offering by turning everyday life into a comedy club.
PLAY 'MR FUNNY GUY'
The hero AV follows the character of Mr. Funny Guy, in a Greek tragedy of comedic hubris. It opens in a local corner shop, where he tries out a one-line gag to get the attention of the shopkeeper. The laugh he receives is disproportionately generous, leaving our hero with a skewed belief in his comedic skills. His misplaced confidence grows after each uproarious reaction to his joke – until it’s revealed that everyone around him is laughing not at him, but at their Audible comedy playlists, tucked away in earphones.
In social and OOH, the idea is demonstrated differently. Visuals show illuminated neon signs reminiscent of comedy clubs and place them in unexpected, mundane locations, showing that whether you’re doing the washing, cooking, or on the loo, you’re able to make any occasion your own private comedy club with Audible.
00%