One Good Thing hero image

One Good Thing

Latest Capital One Campaign

Our first campaign for Capital One UK inspires us to make a difference “one small, good thing at a time”

The campaign was born out of research which highlighted that 58% of adults don’t trust a brand until they have seen ‘real world proof’ that they have kept their promises.

Having been appointed by Capital One in 2021, our first campaign “One Good Thing” launched 1st August 2022 and runs across cinema, Broadcast VoD, outdoor (including Piccadilly Lights with DeepScreen tech to truly bring the creative to life), as well as social media and radio.

Andrew Clayton, Head of Brand at Capital One UK, said: “Great customer experiences are at the heart of how we do business. Our ‘One Good Thing’ campaign brings this to life and highlights how small actions can ladder up to achieve this”.

Piccadilly Lights DeepScreen

Is it a bird? Is it a plane? No, it’s just one good thing. Watch our new Capital One brand hero make a spectacular crash landing onto Piccadilly Circus through the magic of Ocean Outdoor’s DeepScreen and sky matching.