Life’s a Handful hero image

Life’s a Handful

Carex Advertising & Social Campaign

New Carex campaign celebrates the glorious messiness of everyday life

The new campaign celebrates the glorious messiness of everyday life and positions Carex as giving families the freedom to thrive. The campaign will run across broadcast, social and digital channels. Centrepiece to the campaign is a 40” film which is set to an uplifting spin on the traditional American spiritual song, ‘He’s Got the Whole World in His Hands’.