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This Is It

Latest Rightmove

There is no such thing as the perfect time, just the right time for you.

Britain is moving, but in an effort to ‘time the market’ some people wait for the ‘perfect time’ wracked by indecision – letting uncertainty get in the way of important personal milestones. Our latest campaign idea sets out to challenge this. Continuing the “Find Your Happy” brand platform, the ad sees a couple imagining what a new home could make possible, before turning to each other as if to say “This is it”.

The centerpiece of the campaign is a 60’ TV ad.