Elevating an icon
From scaling it to supergraphic proportions increasing awareness and interest, to using it as 'content container' – an invitation into Carslberg’s world – the stage is set for their next chapter.
Every detail is considered and codified to ensure sights are set on a truly consistent and well adopted system.
Defining a motion scheme for the brand for the first time, was a priority to utilise the full power of modern channels.
“The trick is to realise when you have something so iconic that even when you extrude, morph, heavily crop or drag through a hedge backwards – it still garners recognition. We felt the logomark was under-exploited when demoted to a conventional “premium” lower third sign-off position”