Coppafeel! The Chest Checklist is the latest creative advertising campaign from Fold7.

CoppaFeel! The Chest Checklist | Creative Ad Campaign | Fold7

coppafeel the chest checklist ad

Click and Drag

Coppafeel

The Chest Checklist

Services

Advertising
Brand
Content
Social

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The Context

96% of Black Women who have experienced breast cancer don’t feel represented in the media. Because of these systemic failures and health inequities, symptoms go undetected and Black Caribbean and African women are more likely to be diagnosed with breast cancer. CoppaFeel's ambition is to ensure all breast cancers are diagnosed early.

The Opportunity

This brief was about tackling the problematic underrepresentation of Black skin in breast cancer awareness communications, and about ensuring this audience feels represented and spoken to.

CoppaFeel! had the opportunity to encourage, educate and empower young Black women to feel confident to start checking their breasts regularly, by tapping into their self care routine to instil the practice.

A collaboration with cancer support charity for people of colour 'Black Women Rising' helped us reach this underrepresented audience and drive understanding of how to check, as a body positive experience.

PLAY FILM

'Chest Checklist’ provides a fun, but educational social-first resource to raise awareness of what six signs and symptoms of breast cancer to check for, and demonstrates how to check your chest from start to finish. Creative choices on music, through to styling and environment were designed with our Gen-Z audience in mind.