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Read more about the Foxes Don't Paint case study from Creative Advertising & Digital Agency - Fold7.
Foxes Don't Paint Case Study | Fold7
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Foxes Don't Paint inside book


Foxes Don't Paint
Children's Book


  • Visual Identity
  • Creative Concept
  • Illustration
  • Creative Writing


The Context
Research carried out by Fold7 found that half of parents think the cost-of-living crisis is negatively impacting their children’s creativity at home. If we don’t act now, there will be devastating implications for the creative industry.
The Opportunity
Our passion for this issue gave rise to our new children’s book, ‘Foxes Don’t Paint.’ Amongst the beautiful words and illustrations is a story which highlights the importance of helping parents support and encourage their children’s creative development, and empower kids to see creativity as a valuable force.

Beautifully illustrated and written in charming rhyming verse, ‘Foxes don’t paint’ is about a little fox who is inspired to be creative, but told it’s a waste of time because it won’t feed the pack. Eventually she comes to realise that everyone can be creative and it can even help you get a decent dinner.

Fold7 worked with Serbian artist Branislav Sosic on the illustrations, and proceeds from the book are being donated to Create, the UK’s leading charity empowering lives, reducing isolation and enhancing wellbeing through the creative arts.