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Radiocentre
An identity tuned
to modernity
Services
- Branding
- Strategy
- Visual Identity
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The Context
Radiocentre, the industry body looking after the interests of commercial radio needed an identity to better represent the modernity of the medium hidden behind a mask of traditional perceptions.
The Opportunity
A deep strategic dive into the organisation revealed radio really has the facts and figures to prove its commercial effectiveness. 38,000,000 adults listen to radio in the UK everyday. That's 68% of the population – a truly huge audience.
The real opportunity for the brand was to lean in on the proof, instead of tussling subjectivity.
Our new brand identity for the organisation springboards from these strong and inarguable performance credentials. Referencing the language of infographics and also borrowing from modern digital UI and iconography to update the timeworn icons of radio. The result is a brand system that feels iconic, playful and as alive as radio is.
The real opportunity for the brand was to lean in on the proof, instead of tussling subjectivity.
Our new brand identity for the organisation springboards from these strong and inarguable performance credentials. Referencing the language of infographics and also borrowing from modern digital UI and iconography to update the timeworn icons of radio. The result is a brand system that feels iconic, playful and as alive as radio is.
The new logo remixes well-loved icons from the world of radio – audio levels as bar graphs and tuning dials as pie charts – all recomposed into an R monogram for Radiocentre.
“Our new visual identity reflects commercial radio perfectly - it’s colourful, vibrant, and fun. It also speaks to the increasingly digital nature of listening. The new icons and infographic style will help us land our impressive numbers on radio’s reach and effectiveness.”
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