Rightmove

The Renter

Services

Strategy
Advertising
Social

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The Context

Rightmove has historically focused it’s advertising on the property sales market, but with home transactions down 10% our brief was to switch focus to the rental market.

The Opportunity

Renting is sometimes seen as the less preferable choice. But remote working made us all rethink the kind of lives we want to live, and geographically where we want to be.

We saw an opportunity to celebrate the freedom that renting provides.

PLAY FILM

‘The Renter’ tells a tale of a woman who lives exactly as she chooses (pickles and all)

Thanks to freedoms and flexibilities renting gives her, “she settles in, stays out, and can snap up the dream job in Wensleydale.”

From living by the seaside, to being in the city, then moving to the countryside, the renter can try on different lives for size in order to “find what’s right for right now.”

Woman in a crowd shaving a man's head from Power Up What You Do campaign

Next Project

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