To launch Somersby Cider in the UK we created a campaign that celebrated its real apple credentials.

The Somersby Store re-claimed the apple from the realms of modern technology by parodying the excitement and anticipation around the launch of the latest tech gadgets and transferring it to our cider.

The TV-led campaign was supported by PR, social media and online video activity. The Somersby Store attracted over 1.5million views on YouTube.