Delighted to announce that financial services provider, Capital One, has chosen Fold7 to lead its UK advertising, as the brand shifts to build a wider story. This is a three-year contract for us, as the client looks to give greater meaning to its brand purpose. It follows a competitive four-way pitch.

Having launched in the UK in 1996, Capital One has been at the forefront of customer-first thinking. The business prides itself on bringing simplicity and humanity to credit cards, evidenced by their 5-Star Fairer Finance accreditation for their Classic credit card. It was the first credit card company to guarantee a ‘yes or no’ in the market, before applying which helps protect consumer credit ratings.

Andrew Clayton, Head of Brand at Capital One, stated: “Running a pitch in a global pandemic was never going to be a straightforward affair, and it was really important to us to find an agency that aligned closely to our values and challenged our thinking; bringing imagination, warmth, and an innovative approach. We’re excited to partner with Fold7 to bring a meaningful and differentiated campaign to market in 2022.”