Ever watched a film and wondered whether the advertising for products within the film’s world could actually work in real life? If so, you should probably get a job at Empire Magazine, who posed that very question to one of our Creative Directors, John Yorke. Presenting him with ten in-movie ads from a wide array of films including Ghostbusters, Blade Runner, and Prometheus, John cast his eye over them to see whether they could cut the mustard in the real world. Read all about it over at the Empire website.