Millenials do love to do them some shopping. It’s the app that they just “can’t go without”. With 38% of product searches happening on Amazon first (not Google), Amazon is quickly becoming the de facto search app. Combined with free music and video on Prime, the app is now a destination to browse content, rather than just a shopping mall.
Instead of ad breaks, Comedy Central aired two and half minute episodes of a mockumentary series that followed working Hollywood hand model Erik Thomas. It’s was a brave move for the channel, and we found ourselves laughing at it again recently. Catch it here.
The War of Voice continues with a partnership between Amazon’s Alexa and Microsoft’s Cortana, both voice-powered assistants. With the battleground now being set with Google & Walmart announcing a recent partnership to counter Amazon’s Whole Food’s buyout. The battle for voice is heating up.
It’s happening, Facebook is rolling out “Watch” in America this weekend. Publishers are already trying to sell sponsored shows to brands. Maybe we’ll see a documentary about a sky diver sponsored by Red Bull on our Facebook feeds soon? Is that a good or bad thing?