Kudos to Samsung who resisted the urge to shoehorn product into every possible opening and created a series that’s not only likeable but fun to watch. It’s the classic twist on the odd-couple relationship with a 2017 makeover, featuring online celebrities living together, with a smart fridge.
I’m not a designer, but this talk was a joy to watch. Anton & Irene’s creative approach, the projects they undertake and their outlook on life and their self-initiated creative projects is exciting. Even if you don’t work within a creative role, this talk will inspire you.
Turn your Amazon review into your tagline and build a whole campaign around it. This works because it’s hilarious and beautifully put together. They’ve gone the whole hog and even started making a range of merchandise to accompany the Amazon review!
You’ve probably not heard of Intercom but you’ll have definitely have used their live-chat software. This blog is a bit of a beast so you’ve been warned but it dissects some smart marketing behind how this startup built their name.