Fold7 to take the stage at MAD//Fest
Excited to announce that we are speaking at MAD//Fest this year, the UK’s leading Marketing, Advertising + Disruptive Tech festival.
Dave Billing, our Executive Creative Director will be taking to the Creativity + Experience Stage together with Kate Thunnissen, marketing lead for Mettle by NatWest. Using our recent “Power Up What You Do” campaign, they will look at how brands can build strategies which harness the motivations of their audiences and channel them through emotional, cultural, and creative lenses, to talk to their consumers in a way that none of their competitors do.
Our keynote is sandwiched between talks from Ben and Jerry's and Boots, so it’s going to be a fantastic morning on the Creativity + Experience Stage, and overall, an amazing agenda across the three days of the show.
Since it started in 2018, MAD//Fest has quickly become the UK’s biggest destination marketing festival. This year the theme is ‘RIDERS OF THE STORM’ – a celebration of the pioneers, mavericks and innovators who are steering through choppy waters and leading the way on disruption.
So if you are already going to MAD//Fest come and say hello! We’ll be at Old Truman Brewery on the 6th July, speaking on the Creativity + Experience Stage at 11:30, followed by refreshments.