And Views

Thoughts 28.02.20

Multitasking is a myth: Marc Nohr makes the case for flexible working

By Marc Nohr, Chairman We have incredible talent in the world of advertising. But we don’t always take care of it – and that includes ourselves. One of the main […]

Thoughts 29.01.20

Fold7 become Global Creative Partner for 1664 Blanc

Following a competitive pitch, the premium beer have appointed us to lead their Global account. Charged with developing a brand strategy and core creative idea, we will be responsible for […]

News 20.12.19

Carlsberg’s ‘Probably Not’ crowned campaign of the year

Marketing Week readers have voted our Carlsberg ‘Probably Not’ as the best marketing campaign of 2019! The campaign was up against Tesco’s ‘100 Years of Great Value’ campaign in the […]

News 12.12.19

Better Beer For Britain

Whichever way you’re voting, one thing’s for sure, the whole thing will leave you wanting a beer, a better beer? Probably. Following on from our New Brew campaign, this week […]


Mnemonics aren’t new, but audio is causing waves again

By Yelena Gaufman, Strategy Partner Jingles aren’t cool. But boy do they work. In fact, as you’re reading this, one or two probably just popped into your head. Maybe even […]

News 10.12.19

We’ve only gone and won a GOLD in the Eurobest Awards!!

Hip Hip Hooray! Our New Brew campaign for Carlsberg has won Gold for Creative Strategy in the Eurobest awards! View the work here

Thoughts 03.10.19

Why the CMO exodus is a warning shot to agencies

Written by Marc Nohr, CEO Who’d want to be a CMO in the current climate? Most CMOs last barely 18 months in the role. The turnover rate outpaces any other […]

News 02.08.19

Bloomberg visits Fold7

Our Yelena chats to Bloomberg’s David Tweed about Carlsberg’s turnaround and how Fold7 helped put the froth back into the beer.  

Thoughts 13.06.19

Personalised hammer anyone? Father’s Day marketing still endorses outdated views of men

By Yelena Gaufman, Strategy Partner In December the Advertising Standards Authority (ASA) moved to ban gender stereotypes in advertising. While the representation of women in advertising was rightly covered, it […]

Thoughts 18.04.19

Bounty’s data fine raises a wider question about consent

Written by Marc Nohr, CEO Last weekend, a data company commanded the front page of the Financial Times for exploiting customer data. But it wasn’t a story about the latest Cambridge […]

News 26.03.19

‘Best Consumer Brand Event’ – it’s got to be Carlsberg Cabin

It’s awards season and we’re kicking it off by winning – ‘Best Consumer Brand Event’ for Carlsberg Cabin at the Event Production Awards. Congratulations to the Fold7 and Brand Experience arm, Hyperactive. Boom!

News 16.03.19

One of the best places to work? It’s not just us that thinks so.

We were chuffed to hear that Campaign Magazine has named us as one of the best places to work in the industry. This is all down to the ambition, generosity and […]