And Views

Thoughts 05.10.20

Building a Future of Work That Works for Everyone

By Marc Nohr, Miroma Agencies Group CEO, Chairman Fold7, Chairman IPA Commercial Group The storm clouds are gathering once more. For many, understandably worried about their jobs and businesses, the cautious […]

Thoughts 22.09.20

Lifting Barriers at Fold7

We are a curious lot. It’s one of our values because we believe endless curiosity and interest in fresh thinking will spark our creativity. We love to hear people’s stories […]

Thoughts 27.07.20

The Impact of Covid on UK Culture

In case you missed it, our recent webinar is now available to view in full and on demand. In the session Fold7, Defected Records, Creative England and Carlsberg reviewed the […]

News 12.05.20

Why ‘community’ is the guiding star for marketers during crisis

Miroma are launching a series of bi-weekly webinars looking at the new rules of consumer engagement. We’ll be hosting panel events along with the other agencies in the collective – Hyperactive, […]

Thoughts 28.02.20

Multitasking is a myth: Marc Nohr makes the case for flexible working

By Marc Nohr, Chairman We have incredible talent in the world of advertising. But we don’t always take care of it – and that includes ourselves. One of the main […]

Thoughts 29.01.20

Fold7 become Global Creative Partner for 1664 Blanc

Following a competitive pitch, the premium beer have appointed us to lead their Global account. Charged with developing a brand strategy and core creative idea, we will be responsible for […]

News 20.12.19

Carlsberg’s ‘Probably Not’ crowned campaign of the year

Marketing Week readers have voted our Carlsberg ‘Probably Not’ as the best marketing campaign of 2019! The campaign was up against Tesco’s ‘100 Years of Great Value’ campaign in the […]

News 12.12.19

Better Beer For Britain

Whichever way you’re voting, one thing’s for sure, the whole thing will leave you wanting a beer, a better beer? Probably. Following on from our New Brew campaign, this week […]


Mnemonics aren’t new, but audio is causing waves again

By Yelena Gaufman, Strategy Partner Jingles aren’t cool. But boy do they work. In fact, as you’re reading this, one or two probably just popped into your head. Maybe even […]

News 10.12.19

We’ve only gone and won a GOLD in the Eurobest Awards!!

Hip Hip Hooray! Our New Brew campaign for Carlsberg has won Gold for Creative Strategy in the Eurobest awards! View the work here

Thoughts 03.10.19

Why the CMO exodus is a warning shot to agencies

Written by Marc Nohr, CEO Who’d want to be a CMO in the current climate? Most CMOs last barely 18 months in the role. The turnover rate outpaces any other […]

News 02.08.19

Bloomberg visits Fold7

Our Yelena chats to Bloomberg’s David Tweed about Carlsberg’s turnaround and how Fold7 helped put the froth back into the beer.