Thoughts 29.01.20

Fold7 become Global Creative Partner for 1664 Blanc

Following a competitive pitch, the premium beer have appointed us to lead their Global account. Charged with developing a brand strategy and core creative idea, we will be responsible for building the brand across +40 markets including China, Russia, South Korea and Canada.

Steve Stringer, Carlsberg VP Craft & Speciality said:“Above all else, we chose Fold7 for their creativity. They’re proven in delivering disruptive work that gets brands noticed. This partnership will help us ensure that 1664 Blanc is set for continued strong growth for the long-term.”