Thoughts 11.08.22

Radiocentre appoints Fold7 as creative advertising agency

11th August 2022 / 1 min read.

We are delighted to be welcoming Radiocentre, the industry body for commercial radio, into the Fold. We will be working on a new campaign, as well as fully updating their brand platform and visual identity. This will reflect the expansion and development of the radio and audio industry.

This work is underpinning Radiocentre’s focus on fundamentally shifting perceptions of commercial radio, particularly within the advertising industry and advertisers. This is in order to create a more positive response to the medium amongst decision makers.

Matt Payton, CEO said: “Radio is going through an exciting evolution and we can’t afford to stand still. We need to ensure that Radiocentre’s brand identity and positioning are fully reflective of the energy and excitement around radio and audio.  Working with Fold7 provides a great opportunity to do that even more effectively in future.”

Ryan Newey, Founder & CCO of Fold7, commented: “Everyone’s in love with radio as it provides the soundtrack to our lives. It’s a great honour to be working with the industry body as the medium continues to evolve and advance.”