News 16.05.22

“It was fantastic to feel included” – Audio description for our latest Rightmove ad receives warm reception from the visually impaired community

In the UK, more than 2 million people are living with sight loss, of which around 340,000 are registered as blind or partially sighted*. Therefore, it was paramount to Fold7 and Rightmove that we produce an audio described version of our latest Rightmove ad “One Day Could be Today”, enabling 2 million more people to enjoy the ad just as well as those with full sight.

Being told you have a visual impairment that can’t be treated can be difficult to come to terms with and manage, so we were enthused with the wonderful response from a member of the public, who is severely sight impaired (registered blind). They wrote a short piece on LinkedIn to congratulate the campaign for its inclusivity, reaching out separately to say:

I loved the new One Day Could be Today advert because the well-considered and beautifully crafted audio description really painted a picture for me. Audio description is rarely included on TV programs and even less so on adverts so it was fantastic to feel included. Accessibility is a hot topic at the moment so it is great to see Rightmove trailing a blaze for inclusion; it is much appreciated.”

Thank you for getting in touch, we are glad to have brightened your day!

To find out more about our One Day Could be Today campaign for Rightmove, see here.

*To find out more about sight impairment and find support groups, visit the dedicated NHS page here.