And Views

News 19.02.13

Best TV Sport Commercial at The BT Sport Industry Awards

In perhaps the toughest category we’ve ever had the pleasure of sitting in, we can reveal that our Fan Academy ad for Carlsberg has been shortlisted for ‘Best TV Sport […]

Thoughts 07.02.13

Breaking Into The Edited Bubble

In the wake of talk about the increased personalisation of Google search, we take a look at how consumers are increasingly curating their worlds to suit their interests, and with […]

News 05.02.13

Creative Pioneers 2013

We’re very pleased to announce that for the second year running, we’re one of the advertising agencies involved in the Creative Pioneers Challenge: the brainchild of the IPA and Metro […]

Thoughts 18.01.13

The future of the high street…is online

It would be an understatement to claim the British high street has been looking a little wobbly as of late. Wednesday’s announcement that Blockbuster has gone into administration is the […]

Thoughts 06.12.12

‘The Drum’ invites thoughts on best & worst xmas ads

As part of The Drum’s adVENT feature which they’re currently running on their site until December 24th, our Creative Director, Ryan Newey, chose to vent his spleen on the Waitrose ‘Giving More This Christmas’ ad. If you haven’t seen it, check it out above then read his thoughts at the link below. It’s also worth having a snoop through the other adVENTs that have been written so far – they make for some pretty entertaining reads.

News 29.11.12

Epica Awards 2012

Our Fan Academy campaign for Carlsberg has picked up another award, this time at the 2012 Epica Awards. Head to their website to see the full list of winners, and […]

Thoughts 23.11.12

Tuning into a new era of culturally-relevant advertising

After working with The Channel 6 Consortium on their bid for the local TV license for London, David Howard offers up his thoughts on the opportunities for programmers and advertisers […]

News 12.11.12

Virgin Media Shorts

For the talent-championing Virgin Media Shorts Awards at the BFI which took place last week, we were asked to create and produce the title sequences and stings that introduced the […]

Thoughts 22.10.12

Brands spot opportunity in helping consumers unplug

Without a doubt, 2012 is home to the ‘always-on generation’. Through our phones, tablets, and computers, we can remain connected to everything that is going on at the punch of […]

Thoughts 18.10.12

Rebranding the Euro – Fold7 in The Guardian

We were asked by The Guardian to offer up our opinion on how we would go about rebranding the euro. After throwing out some far-fetched ideas and with only an […]

Thoughts 16.10.12

Is craft the secret to longevity?

After the advertising nostalgia that was triggered by D&AD’s 50th anniversary last month, Ryan Newey takes a look at the factors that can keep adverts being talked about decades after […]

News 18.09.12

Fan Academy at The Kinsale Shark Awards

It’s always a pleasure to receive recognition for a piece of work we’ve created and as if 1.5m views wasn’t enough (making it the most shared England ad of all […]