And Views

News 29.11.12

Epica Awards 2012

Our Fan Academy campaign for Carlsberg has picked up another award, this time at the 2012 Epica Awards. Head to their website to see the full list of winners, and […]

Thoughts 23.11.12

Tuning into a new era of culturally-relevant advertising

After working with The Channel 6 Consortium on their bid for the local TV license for London, David Howard offers up his thoughts on the opportunities for programmers and advertisers […]

News 12.11.12

Virgin Media Shorts

For the talent-championing Virgin Media Shorts Awards at the BFI which took place last week, we were asked to create and produce the title sequences and stings that introduced the […]

Thoughts 22.10.12

Brands spot opportunity in helping consumers unplug

Without a doubt, 2012 is home to the ‘always-on generation’. Through our phones, tablets, and computers, we can remain connected to everything that is going on at the punch of […]

Thoughts 18.10.12

Rebranding the Euro – Fold7 in The Guardian

We were asked by The Guardian to offer up our opinion on how we would go about rebranding the euro. After throwing out some far-fetched ideas and with only an […]

Thoughts 16.10.12

Is craft the secret to longevity?

After the advertising nostalgia that was triggered by D&AD’s 50th anniversary last month, Ryan Newey takes a look at the factors that can keep adverts being talked about decades after […]

News 18.09.12

Fan Academy at The Kinsale Shark Awards

It’s always a pleasure to receive recognition for a piece of work we’ve created and as if 1.5m views wasn’t enough (making it the most shared England ad of all […]

Thoughts 17.09.12

Social networks want entertainers, not advertisers

Following on from our thought piece about whether brands should be behaving in a more human context, and as Facebook gears up to monetise its user base even further, David […]

Thoughts 23.08.12

Should Social Media be human?

With the pressure on brands to curate a coherent, engaging, and inviting online persona, how do they balance their brand tone of voice with the informality and immediacy of social […]

Thoughts 20.08.12

Adwatch: Killing off Gio Compario?

Last week, our Creative Director, Ryan Newey, was asked by Marketing Magazine to give his thoughts on the recent Go Compare ad as part of their Adwatch feature. He was […]

Thoughts 14.08.12

After The Party’s Over

An opinion piece that was written by our Head of Planning, David Howard, addressing the next step for brands now that the Olympic party is over, has been published by […]